No one debates the importance of wearing a helmet when riding a bike, but hardly anyone knows just how critical this one piece of safety equipment is in preventing injury. So here’s a relevant statistic: Roughly 88% of bike-related brain injuries and deaths could be prevented by wearing a properly fitted helmet. That’s the good news. What’s not so good is the percentage of bikers who actually wear helmets. That statistic is a sobering 18 percent. And even worse, only 15 percent of bikers under the age of 15 wear helmets. It’s the disjunction between the effect helmets have in preventing injuries and saving lives, on one hand, and the number of riders who actually use them, on the other, that prompted the Sinas Dramis Law firm to conceive and develop the Lids for Kids program. “In serving victims of vehicle accidents, which includes bicyclists,” reported Tom Sinas of the Sinas Dramis firm, “we saw firsthand the dangers posed by forgetting or even refusing to wear a helmet. We want people to wear helmets and we know this habit must be cultivated at an early age.” The statistics cited above are also what prompted the BIAMI’s interest in participating with Sinas Dramis as a co-sponsor. “As the conduit between brain injury survivors and Michigan’s extensive and outstanding network of brain injury professionals, we witness the impact of brain injury every day and have recognized the importance of prevention from day one,” said BIAMI President Tom Constand. “When our friends at Sinas Dramis discussed the prospect of BIAMI co-sponsoring these events, there wasn’t a second’s hesitation on our part. It completely aligns with our mission to reduce the incidence and impact of brain injury, and we’re proud to play a part in the continued and overwhelming success of this program.” Lids for Kids is a bike helmet giveaway and helmet-fitting program that serves kids in underserved neighborhoods. Since the program began in 2003, more than 10,000 bike helmets have been donated and the event has expanded from Lansing to also include helmet giveaways, trained volunteer fittings, and bike raffles in Traverse City and Grand Rapids. Recent events have even become community fun fests, with face-painting booths, prizes, police and fire department activities for kids, mascot visits, and live radio remote broadcasts. This caliber of success for Lids for Kids would not be possible without the support of local partners – BIAMI members Agevix in Traverse City, Origami in Lansing, and Mary Free Bed and Hope Network in Grand Rapids – not least because their staff member volunteers play key roles in the continued growth of this amazing program. 2018 has been the program’s most successful year to date with a combined total of over 1500 helmets given away and properly fitted. That’s a statistic worth bragging about, which is why the BIAMI would like to thank all Lids for Kids event sponsors, partners, and volunteers – with a very special thank you for the foundational efforts of Sinas Dramis and their ongoing and very much hands-on work in program administration, logistics, personnel, and financial support! There’s clearly a long way to go in promoting widespread bike helmet use and ultimately reducing the number of bicyclist injuries and deaths, but efforts such as Lids for Kids are indeed having an impact on the statistics and keeping our very youngest riders in particular safe from bike-related head injuries.